A lots of things has happened between the WBC 17 and today. School, wine writing and family has kept me busy, so is comforting to be able to take the time to write these lines about the conference. By doing so, I get to relive that special weekend in Santa Rosa.
This will be my third post on the WBC and I would like to talk about the seminar of Advanced Social Media Beyond Hashtags and Likes presented by Charlotte Chipperfield, Founder & CEO of Chipperfield Media.
The topic of social media makes me feel quite uncomfortable. You see, my natural tendency is to focus only on content when I write about wine and I take for granted the importance of having an effective social media strategy. Recently I have been complaining because of my lousy followers stats in Facebook and Instagram. One of my long-term goals is to be an important international influencer in the field of wine & food
My first course of action was to assist to this seminar. With a brave heart, I embraced the uneasiness and came back empowered with amazing tools. Basically, Miss Chipperfield learnt me the importance of having an effective social media strategy. These include having a good social media foundation and establish goals in social media.
A strong social media foundation includes branding, know your audience, get organized and set goals and objectives. Well, at the moment, I have none of these since I write about wine for pleasure. After a long reflection, I concluded that these tools could help me fueling my passion. But it is hard work for me, since I have to be pragmatic about what I write and enter into marketing mode rather than artist romantic
Miss Chipperfield stressed the importance of a brand. The brand is who you are and how you transmit this message to social media. Charlotte discussed the importance of having a logo and presented some applications such as Canva ( a photo editor tool ) to help you with the task.
In the seminar, I really enjoyed the part on how we deliver the message to social media. Charlotte could not stress enough the importance of being social. Get involved in doing live Facebook, Instagram stories, live twitter chats. In the past, this is something that I considered doing but let it to sleep in my imaginary drawer of things to do. Well, starting in the first week of January, I will be doing my first live fb live.
Charlotte could not stress enough the importance of knowing your audience to craft an effective communication strategy. Some of the key points that she presented include:
- What devices your audience use?
- What content are they interested in it?
- What social media platforms do they use
I also got myself the viva video application to make and edit videos. I decided to go for the platinum version. It was just $16.99. I really want to invest myself in video production to increase my follower base in twitter and instagram.
In conclusion, what i got out from this seminar is to start really thinking about the box. Not only philosophizing but taking action about it. This week i did my first instagram post using Canva. My wife gave a bottle of Grappa and I did a humble post about the liqueur using the application.
My intention was to go beyond a tasting note and portrait the product as something comforting for a cold winter night. The picture of the bottle integrated into the ice flakes reflects what i wanted to communicate.
Three Cavas for New Years Eve:
This being a Spanish wine blog, here are two Cavas to celebrate the arrival of the new year 2018:
Freixenet Elyssia Cava Chardonnay Macabeo Parellada Pinot Noir. SAQ # 11912494, $18.60
Enticing aromas of buttered toast with dry fruits and nectarines. On the mouth, elegant and earthy with beautiful floral nuances. A pleasant saline and iode character in the finish will make a stellar match with oysters.
Segura Viudas Gran Cuvée. SAQ # 12696210, $19.85
Flint and silex on the nose as well as nuances of Meyers lemon. On the mouth, quite elegant with a racing acidity and more citric flavors. Perfect for seafood platters.
SEE YOU IN 2018!!!!