Wine Trade Monitor 2016: Good news for Spain but a few words of caution

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I recently came across the latest findings of the Wine Trade Monitor prepared by Sopexa. In the study, 1100 operators in the international wine industry were interviewed about the worldwide trend of still wines. There are some interesting and reassuring wine observations that I would like to share with you.

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According to most captains of industry, France is the country that embodies more the image of  wine. However, if you take a look at the above graphic, Spain is rising fast in the ranks. Customers associate French wine for special occasions and Spanish wine for everyday consumption due to their excellent quality-price ratio. At this point Spains still needs to focus on developing a fine wine market image. In a recent article by Spanish magazine Sobremesa, one of the weak points of the Spanish wine industry is still the image that they have as a bulk producer. After reading the article, I was very surprised to find out that Spain is the largest exporter of wine in the world but the price of their wines have risen slightly in the past 15 years.

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Canada will be a key market for Spanish wine from here to 2018. This is the perception of 40% of the industry operators interviewed for this study. In an article by the newspaper, La Vanguardia, the growth of Spanish wine imports have been steady since 2010 ( a good 44%). However, much has to be done in the area of promotion of wine regions. Spain should follow the example of Italy in how they market the wines. Like the trade Italian tasting, Wines from Spain should organize trade cities across Canadian cities such as Montreal, Toronto and Calgary. It was very encouraging to see that the theme of La Grande Degustation 2015 was Spain but what I would like to see is a yearly Spanish wine show.

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Spain will continue to improve their whites specially in areas such as Andalucia and Asturias. See the article on Verema for more information about it. However, the biggest asset on Spain in the next few years will be about the Garnacha grape. According to wine trade monitor, the grape has entered the top 5 in the minds of North American wine professionals.

Spanish Garnacha produces red wine that doesn’t get a lot of attention. At my  budget price point, instead of cheap versions of Spain’s great wines, I’ll often simply reach for Garnacha. These wines remain largely under the radar, with plenty of delicious and inexpensive options.

Garnacha originated in the region of what is now eastern Spain. Garnacha proved to be succefull in the hot, dry Mediterranean climate, and soon propagated  to the south and east, first to Catalonia and then to other places where the kingdom of Aragón expanded throughout the 12th-17th centuries. The grape has become popular not only for its gutsy and deep flavors but also for its versability, resistance to disease and low impact on the environment.

With the occasion of Garnacha day worldwide on Sept 16th, I had a chance to taste  a small selection of Garnachas available in the Canadian market. The event was organized by wines of Garnacha. Some of my favorites wines were included on my previous post  celebrating Garnacha day. This wine was a favorite of both my wife and me. I wanted to include it since it does not happen often that we share a favorite wine.   Prados Coleccion Garnacha 2015 comes from the Campo de Borja appellation where Garnacha is king. The wine was amazing with the Paella made in Tapas 24, the place where the event was organized.

 On the eye, the wine has a deep and attractive red colour. The bouquet is quite heady with complex notes of ripe fruits,coffee beans and vanilla undertones tones as a result of oak aging. On the mouth, it is full body with an amazing elegance and soft tannins.

Prados Garnacha is the realization of acclaimed producer Pagos del Moncayo. It is the intimate realization of this bodega along close friends. The wines have gathered numerous awards including Parker and Jose Penin.

 

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